Maximize Profitability and Plan Strategically with Our Product Pricing Template for Small Businesses

Welcome to our article on how to maximize profitability and plan strategically with our product pricing template for small businesses. In today’s competitive market, setting the right price for your products or services is critical for maximizing profits and ensuring long-term success. As a small business owner, understanding your costs, evaluating your competitors, and forecasting your sales can feel overwhelming. However, with our product pricing template, you can simplify and streamline this process, empowering you to make informed pricing decisions that align with your business goals. Join us as we explore the key benefits and features of our template, and discover how it can revolutionize your pricing strategies for small business profitability.

Introducing our Product Pricing Template

A essential tool for small business owners who sell handmade products. With this comprehensive pricing sheet, you can confidently set the perfect price for your products, ensuring your business’s profitability.

Utilizing Google Sheets

Our Product Pricing Calculator offers a range of features to simplify the pricing process. Firstly, it enables you to accurately track the cost of materials used in production and packaging, including any hidden or indirect expenses such as labor or shipping fees. By calculating total unit costs, you’ll have a clear understanding of your expenses.

In terms of pricing

Our calculator provides two methods for determining the final sales price. You can opt for automatic calculation based on your desired profit margin percentage, or you can input a planned sales price to determine your potential profit. Additionally, our system takes into account any discounts or sales tax percentages you wish to apply, ensuring accuracy in your final pricing.

The template also includes a Business Tracker

Where you can conveniently monitor the prices of all your products in a single worksheet. By keeping an eye on competitor prices, you can strategically set your own prices to gain a competitive advantage.

Key Features:

  • Pricing Sheet: Present your pricing information, costs, profit goals, and competitive pricing in an organized and easily comprehensible format.
  • Pricing Calculator: Effortlessly determine the ideal pricing for your handmade products by considering factors such as materials, labor, overhead, and desired profit.
  • Small Business Planner: In addition to setting prices, our template allows you to plan for future growth, evaluate different pricing scenarios, and stay on top of your financial goals.
  • Business Spreadsheet: Gain valuable insights into your pricing strategy and its impact on your overall business profitability through data-driven analysis.
  • Google Sheets Integration: Access your pricing template anywhere, anytime, using your Google account. This ensures real-time access to your pricing data, eliminating any limitations.

Take your pricing game to the next level, optimize your profit potential, and guarantee the success of your small business with our Product Pricing Template. Start pricing smarter, planning strategically, and driving business growth today!


Menu, the first page consists of navigation buttons positioned on the right side, while the settings are located on the left side. Within the settings, you have the option to enter the sales platforms you intend to utilize, specify the commission type, and set the corresponding fees for each platform. Additionally, you can list all the suppliers associated with these platforms and input the desired units of measurement. Furthermore, it is possible to modify the currency settings in this section. Once you have finished configuring the settings, you can proceed to the raw material section.

Raw Materials

In this section, you have the option to compile a comprehensive list of all the raw materials required for the manufacturing of your products. Here, you can input the material information, such as SQ material name, supplier, total cost, unit, and quantity. The unit cost will be automatically calculated for you. Now, let me demonstrate how to add a new material.

As you can observe, the unit cost is automatically calculated once you have entered all the necessary details for each raw material. Once you have completed listing all your raw materials, you can proceed with utilizing the price calculator. This is the point where the template performs its calculations.

Price Calculator

The pricing of a product is determined based on its base cost. To begin, please enter the product name, specify the number of products, and select the shipping fee type. Additionally, you can choose the sales platform.

Next, we can input the costs, starting with the material costs. From the drop-down list, select the desired material. As you can see, the unit and unit cost are automatically displayed, and the total cost is calculated accordingly. Let’s proceed with the labor costs.

Since we have chosen the dynamic shipping type, I will create a quantity range and indicate the corresponding shipping costs for each range. It’s important to note that these quantity brackets only affect the base cost for wholesale.

Lastly, we can add our fixed costs back to the price calculator. Now, we can select the desired calculation type, whether it’s based on a markup plan, sales price, or desired profit.

You can now enter the values into the white areas for retail and wholesale, and the gray areas will be automatically calculated.

Once all the relevant values are entered for the product, you can save it to the product database by clicking the “Save Product” button. If you wish to clear the table, you can click on “Clear Form.” Additionally, you can retrieve existing products by selecting a product from the drop-down list and clicking on “Call Product from Database.” You can make changes to each product, and once you are satisfied with the modifications, click “Save Product” and confirm to update the product accordingly. If necessary, you can also delete products by selecting the desired product and clicking on “Delete Product.”

Once you have added all your products, you can proceed to the product database and competitor section. On this page, you can view and manage your products alongside your competitors.

Product Database/Competitors

On the left side of the page, you can find a table displaying your products along with their respective details. On the right side, you have the option to enter the prices of your competitors into the corresponding table. Additionally, by clicking on the “Show Details” button, you can view the costs that contribute to the cost of goods sold (COGS) for your product. Thank you for your attention.


In this section, we conduct data analysis using dynamic charts and graphics. You have the option to select the desired product for analysis. Here, you can observe the breakdown of the base cost, competition, and total sales price through dynamic charts. Additionally, you can set different markup and discount rates. The final sales price will be automatically calculated, and the charts will be updated accordingly. It is important to note that this section does not impact the previous sections discussed.

Importance of pricing strategy for small businesses

This article could discuss the significance of having a well-defined pricing strategy for small businesses and how it can help maximize profitability. It can also cover the challenges faced by small businesses in determining the right pricing strategy.

Strategies for maximizing profitability

This resource could provide various strategies and techniques that small businesses can implement to maximize their profitability. It can discuss concepts such as value-based pricing, cost-plus pricing, dynamic pricing, and psychological pricing.

Benefits of using a product pricing template

This content could focus on the advantages of using a product pricing template specifically designed for small businesses. It can highlight how such a template can save time, ensure consistency, and provide a structured approach to pricing products.

Tips for effective strategic planning

This article could provide insights and tips on how small businesses can plan strategically to achieve their profitability goals. It can cover areas like market analysis, competitive analysis, SWOT analysis, goal setting, and action planning.

Case studies or success stories

Real-life examples or case studies of small businesses that have successfully implemented effective pricing strategies and achieved profitability could provide inspiration and practical insights for other small business owners.

External resources and tools

Highlighting relevant external resources such as books, websites, or software that can assist small businesses in pricing their products strategically could be valuable additional information. This could include pricing software, market research tools, or industry-specific resources.

In conclusion

Our product pricing template for small businesses offers an effective solution to maximize profitability and plan strategically for success. By utilizing this template, small businesses can accurately calculate their costs, determine appropriate pricing strategies, and ultimately enhance their bottom line. With the ability to input various factors and variables, this template provides a comprehensive approach to pricing products that takes into account market trends, competitive analysis, and desired profit margins. By utilizing this tool, small businesses can make informed decisions that align with their objectives and drive sustainable growth. In an increasingly competitive marketplace, having a well-defined pricing strategy is essential for success, and our product pricing template offers the necessary guidance and structure to achieve this.

Leave a Comment

Your email address will not be published. Required fields are marked *

Shopping Basket
Scroll to Top